Committee has recommended that Pakistani brands should be confined to use Pakistani models only, to promote local culture and talent.
Mobilink has heavily relied on Indian models for its TVCs in the past. In a recent flick, Mobilink is featuring Nargis Fakhri in a TV ad that promotes its faster internet.
Pakistani brands that hire Indian talent for their TVCs justify that Indian production houses and models offer better quality and cost effective TVCs while meeting tight schedules on short notices. While others believe that Pakistani production houses are equally well equipped in terms of technical facilities.
In a poll conducted by ProPakistani, 76 percent respondents urged Pakistani (telco) brands to use local talent instead of hiring Indian models.
