National Assembly’s standing committee on Information and Broadcasting has recommended to ban the appearance of Indian Models in TV and print ads in Pakistan, hinting that parliamentarians aren’t comfortable with bold and exposing ads being aired by Pakistani brands.
Committee has recommended that Pakistani brands should be confined to use Pakistani models only, to promote local culture and talent.
Pakistani brands that hire Indian talent for their TVCs justify that Indian production houses and models offer better quality and cost effective TVCs while meeting tight schedules on short notices. While others believe that Pakistani production houses are equally well equipped in terms of technical facilities.
In a poll conducted by ProPakistani, 76 percent respondents urged Pakistani (telco) brands to use local talent instead of hiring Indian models.