Easypaisa and Omni Shortlisted for GSMA Global Mobile Awards

Global Mobile Awards 2013Telenor’s Easypaisa and UBL Omni have been shortlisted again for GSMA Global Mobile Awards 2013 in two separate categories.

Easypaisa got its nomination shortlisted under the category of Best Mobile Phone Product and Service. It is being contested by five other operators of different countries including:

  • Etisalat for Flous – The Etisalat Commerce Programme
  • Isracard LTD powered by MyCheck for Cellpay
  • Mopet, Oberthur Technologies & MoreMagic Solutions for Mobito, the World’s first
  • universal Mobile Money service
  • SK Planet for SmartWallet
  • Turkcell Iletisim Hizmetleri A.S. for Turkcell Wallet

Telenor got its nomination third time for Oscar of telecom sector but it has failed to win any title in the past despite of the fact that it is one of the pioneers of mobile banking and branchless banking in Pakistan with biggest share in the emerging field of financial industry at local level.

United Bank Limited (UBL) Omni has been selected for second consecutive time. It is contesting under the category of GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets.

UBL is contesting against four telecom operators including

  • Asiacell for Almas Line
  • Etisalat, Qualcomm, D-Tree for Etisalat Mobile Baby
  • Good World Solutions for Labor Link Mobile Voice
  • Mobitel for Liyasara.

UBL won GSMA award and brought fame to the country last year. It is also one of the pioneering players of Pakistan’s Branchless Banking sector that offers G2P disbursements, corporate cash collections, salary disbursements, mobile accounts, money transfer and bill payment services.

The 18th GSMA Global Mobile Awards 2013 will be held in Barcelona, Spain on 26th February. This is the single largest annual event in the mobile industry organized by GSMA spanning over 220 countries and uniting nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem.

There were overall six categories with multiple titles under it. The judges panel has assessed over 600 entries and finalist nominations for 37 awards, the largest ever number of honours to be presented at the Global Mobile Awards.


  • Usman

    Mobilink is also nominated for SMS based literacy program under category of Best mobile education or learning product or service.