Chat App Viber To Introduce Games

After being acquired by Japanese-based Rakuten in February for $900 million, the ubiquitous chat application Viber has made a significant announcement: the launch of a new social games platform.

It is clear that Viber, which builds its model mainly on VoIP services, is taking a leaf from Asian messaging platforms such as WeChat, Weibo and Line by introducing these games. However, at least initially, the games will be restricted to only five markets – namely Belarus, Malaysia, Israel, Singapore and Ukraine. Viber plans on introducing the games to its global audience by the end of January 2015 and will be available on both the iOS and Android platforms.

The introduction of games to messenger apps is a trend that started in Asian markets but is now extending worldwide

In what is similar to existing messaging applications, Viber said that by linking an account to the games platform, users will be able to send gifts, check leaderboards, challenge friends, share their scores and other associated activities. There will be options for in-game purchases as well, which is where Viber plans on earning most of its revenue.

The game developers for Viber are Storm 8 and Playtika – which have both produced games for Viber before. The characters in the games are the same as those featured in Viber’s stickers, which brings an element of cohesion to the design.

Undoubtedly the successful model of Japan’s LINE is a reason for Viber’s decision. In Q3 2014 alone, LINE earned $192 million in revenue thanks to games and has seen a total of 300 million cumulative downloads from its two-year-old gaming platform. Viber founder Talmon Marco also said that it was Viber’s strategy to maintain a small number of niche titles rather than a huge library – emphasizing quality over quantity. He said:

“We will partner with other game developers in the future, but our approach is not to have hundreds of games, just a small, highly curated selection.”

Companies that spearheaded the growth of social games on their applications were WeChat and Line – who built highly profitable models, thereby prompting the likes of Tango and Viber to replicate. However, Marco was quick to affirm that Viber’s core focus remains its messaging function and that the games platform has been designed specifically so as to not interfere with that. What is clear, however, that Viber users can look forward to something new very soon.


  • Usman

    Ufone is the best network ever found. Great 3G service.

    • Haida Kay

      Are you serious ??

      • Arsalan Shah

        Ignore it buddy, it’s a paid comment :D .. or perhaps by a Ufone employee who’s been told to do so!

        One Tip: Alright, your advertisement will get several people (LOL) to join Ufone and use their internet, but YOUR SERVICE, RATES & SPEED will get them to leave sooner than they join! I know, I’ve left Ufone despite of being a diehard Ufone fan for over 2 years!

        • Muhammad Abrar Ali

          you are disliker of ufone. it is best network of pakistan by comparing rates and services. no one can beat in rates to ufone

          • Saad

            Wrong ! Currently Mobilink is offering the best #G service, coverage and has the most economical packages ! No one is close to mobilink when it comes to 3G packages !

            • Muhammad Abrar Ali

              hah mobilink and speed have a look at the speed mobilink is not increasing more than 1mb and frequent disconnection is found everywhere in Pak my dear

              • Saad

                ha ha ! I have been using Mobilink since 2004, plus I always get more than speed of more than 3 Mb in most of the areas, and have experienced more than 9 Mb, and I don’t experience any disconnections from the network side. However there are exceptions everywhere with some areas and networks. !

                • Saad

                  Dont believe me , ? i can show you the snapshots, I even download torrents using mobilink, I use mobilink for online streaming , infact for everything !

                  • Muhammad Abrar Ali

                    in fsd and khi sucking speed no speed even coverage areas dont have 3G signal as well. Ufone 50GB is best package for us to download torrents @ Rs5/ day only Better than dsl and EVOs 5MBPs speed

                    • Saad

                      o bhai ! i live in Karachi, plus people rarely use 50 GB/day, only a few people do, usually people opt of weekly or monthly packages, and if you take a look at weekly and monthly packages, there is no one better than Mobilink for it. ! Plus I have been in every area of Karachi, and almost 80 – 90% of them give 3G coverage, plus I have friends using Ufone who dont get 3G sometimes even on Shahrah e Faisal !

                    • Saad

                      Here is a comparison

                      Ufone
                      http://www.ufone.com/3g/tariff/prepaid/

                      Moblink
                      http://www.mobilink.com.pk/mobile-internet/mobilink-3g-prepaid/

                      They arent even close, people go towards economical packages !

                    • Saad

                      Ufone has divided its speed bands, into 3, offering 3GB with upto 3Mb speed for 1500 , where as Mobilink offers all speed bands, with 15 GB for 300 !The most expensive package of Moblink is of 600 Rs whereas ufone’s is 1500 ! Just take a look at the links before writing.Plus Moblink is offering 3G in 25 cities , Ufone is offering in 17 cities