QMobile Misleads its Customers by Using Fabricated Footage in its AD

Have you seen the new ad for QMobile’s X30 smartphone? If you have you might also have been either impressed or baffled by a particular segment in the TVC.

At one point, Fahad Mustafa plays a racing game on the smartphone which is then zoomed in to show graphics which are, quite frankly, stunning.

For reference, you can watch TVC just here:

Upon investigation, PAKGN found out that the footage used in the TVC is not from a mobile game which can run on QMobile X30 but it’s actually from the uber popular Need for Speed Rivals, that is not even launched on Android Play Store.

QMobile simply took footage from a PC or console and pasted it into the ad.

QMobile

Screenshot of QMobile TVC

Screenshot of NFS Rivals on PC

Screenshot of NFS Rivals on PC

This is simply misleading the customers. Not everyone is tech savvy – as the recent NFC spy chip debacle showed – and they might end up buying the phone because of the awesome racing game they saw.

Also Read:

The worst thing is that the phone just might run games like Asphalt, which are great in their own right. But by misrepresenting in such a blatant manner, QMobile have attracted needless negative attention which just dilutes the brand.

Our suggestion to QMobile is that the next time you are designing a TVC, just stay truthful and let your product do the talking. With their market share, they don’t need to resort to such business practices.

Thanks to PAKGN for pointing it out

Talal is a Director at ProPakistani. Reach out at [email protected]


  • Muhammad Bilal Khan

    Fahad Khan or Fahad Mustafa :/

    • Awais

      Does it even matter?

      • Muhammad Bilal Khan

        Yes

    • Ahmed

      Q mobiles always cheats and make vulgar Ads.
      #BanQMobile

  • Mohsin Alee

    This is exactly what i thought while watching this ad.

  • Seriously? Now we are trying to find out how true an ad is? How about we start from the SOAP commercials which have germs watching glasses or shit like that? Or what about Surf Exel? Get a new shirt after you put grease on it.

    I think this ad is perfect! There is seriously nothing wrong with it. QMobile is a local mobile company, not an ad agency. They hire an ad agency and tell them what they want in an ad. That local agency then shoots and creates that TVC.

    If you really wanted to point this out, a well-researched article would have pointed out the wrong-doing of that Ad Agency instead of QMobile.

    Death of real journalism as we know it :(. I think ProPK is far better than such baseless blames. Claims are fine, but you are choosing to blame the wrong entity.

    • aamir7

      Ahmad Awais bahi, we don’t deal with FMCGs or we had pin pointed soap ads as you have pointed out. We deal with limited topics and anything coming with-in our topic is covered here.

      About your point that we should have targeted agency instead of QMobile, we just can’t. We can point out the brand (client) and they are eventually responsible for the creatives in the public. Its a general norm. Yes, internally they can figure this out with their agency and try to get things corrected.

      I am sure you are aware, agency can’t run a single dot in any creative without client’s approval and this is why its a general standard to credit or discredit clients, not agencies.

  • Zawyar Ur Rehman

    I dont know why they do it but Qmobile’s adverts are almost always with some kind of fake thing in them.
    And also, they have the most laziest ad making team, even lazier than Porche’s car design team!

    • coolboy

      qmobile sells because its cheap, spend exorbitant amount of cash on advertisement and above all pay little or no tax!

  • Every Ad Misleads Its Customer….
    Lets Say Dew : Can You Do The Act Like The Performer In The Ad Do, After Drinking Dew….Of course Not…

    • Adnan

      How about sting? :D :P :D :P :P :P

  • Syeda Sidra

    You are right Ad Agencies have a major role, but the guys who are responsible for managing marketing should also be sharp.
    But “Germ-Watching glasses” is epic. Even Electron microscope would have hard time zooming the germs to an extent we can see them live breathing.

  • Syeda Sidra

    Ads are always misleading.
    What about someone producing electricity just by drinking a drink to run a boat that normally runs on petrol/diesel? (Sting)

    • saloo

      i believe you (y)

    • Azeem Ullah Hasan

      Isn’t that tad bit different? Pushing a ferris wheel with your legs is not humanly possible (Sting) but that’s OK because it is clearly exaggerated, a kid can tell too. Even I was fooled by this particular instance. This ad is blatantly misleading people.

    • Fahad

      Ads are misleading and then the end up in a million dollar lawsuit! Remember Red Bull? “gives you wings” but guess what, it doesn’t and ended up in a 13 million dollar lawsuit. Here is the link, http://uk.businessinsider.com/red-bull-settles-false-advertising-lawsuit-for-13-million-2014-10

      Qmobile can also be sued but what can be done? We are in Pakistan!

  • Awais

    I agree! I saw an ad for 3D once where the guy would go inside the screen and talks to the characters in it, an ad is an ad, its sole purpose is to market and let the buyers know what else is in the market.

    • Tanweer

      It’s Q Mobile’s responsibility to check whether the right features are being shown or not, if instead of 4″ cellphone a 5″ cell is shown Q mobile will remain silent or not? If along with Q mobile a Samsung cell is shown, Q will remain silent or not? Why the hell silence here then? It’s not Ad Agency but Q Mobile allowing them to miss represent their brand.

  • I just hate Q Mobile’s (Ads) !

  • Dr. Aamir Liaquat Hussain

    Sir jee sting walay bhi mislead ker rahay hain kay sting pee ker bijli banti hai.
    Kahin logon nay khud ko current laga li to masla ho jae ga.please us pay bhi article likh dain.

    • I can’t understand what is your problem! you’re here to defend anyone whom Propakistani criticize?

  • Fakhre Alam

    “That local agency then shoots and creates that TVC.” . right but they copy and recreate someone’s else data.

    • And they are the ones to blame! QMobile ain’t got anything to do with it. They might even have a single person who manages this type of thing and he cannot be held responsible. You can’t expect him to know everything.

      • Seriously?
        You believe Qmobile is so big an entity that communication problems will hold such a biased AD copy from reaching its owners? You should drink more water buddy.. . Calling up Indian *itches is there only mainstream job!
        I am a mobile gamer, extreme level! This Ad is misleading me into thinking it can do better than my Xperia Z1 or Galaxy S5 – which it clearly ever cannot!
        Wrong is wrong, so drink more water!

        • You need take a long breath and think/read what I wrote again. Since being an “EXTREME LEVEL” gamer (if that really means something in English) you are taking the point wrong.

          Pointing out the right person who committed this wrongful act would be what we can call research. Pointing fingers at QMobile for this is not really worth the trouble.

          Every ad uses fabricated footage big deal, I think by now you should realize that ads are meant to be misled if users themselves are not attracted to whatever product they are selling.

          • Illegal, unethical, out of misery, and yeah, true-to-core a point of discussion since its WRONG.. . So yeah as being a Muslim first and a Pakistani later on, I stick to my words kthanksbye :D
            No more replies to sleeping awam, I talk to people who are awake! JazakALLAH khair

            • Maybe you yourself need to open your eyes for a change! And find out actually you are the one sleeping it off!

  • Faisal Ahsan

    lol whats wrong in it….. why u always talk negtively against Qmobile?

    • Fact

      Because QMobile doesn’t give them FREE handsets for review :)

      • aamir7

        Aur iftaar pay bhi nae bulatay, and also because they don’t give me money, respect and time. Also because mera rishta bhi nae karwa rahay. So now you know why.

        • Owned it :P LOL.

        • Nouman

          yeh to waqai lol hogya :D

          Mujjhy bhi Iftar per nahi bulaya :D

        • Faisal Ahsan

          rishta b nai krwaty to apna ilaj krwao bhai unhy to blame kr rhy ho…. lolx
          duji wari ghar wich salan nai milda ty iftari QMOBILE kolo expect?

          • aamir7

            Faisalabad main mausam kaisa hay ajj?

  • Saqib

    More than 90% tv ads in Pakistan are misleading, some are more subtle while misleading and others are blatant.

  • JahanZaib Yousaf

    I think ProPakistani kuxh changa kaam v kir lo like mobiles ke reviews ya at least un ke antutu benchmark he nikal lo

    ads mn se nuqta nikalna wala kaam bacho ka hota hy

    i am not a qmobile lover iss pe pehla ke mra pe employee ka label laga dain
    I just want you people to grow up.

    • How old are you :-P
      Galat ko galat na kehna bhi galat ha, you need to grow up!

      • JahanZaib Yousaf

        Older then you

        • *THAN
          That we can clearly see. lol

  • Pèáçè Wàłkèr

    Intehaye Chutyapy wala mobile

  • Ahsan

    I can swear that the one who has written this article has no idea what advertising is and how TVCs are produced. You cannot claim this ad wrong because they haven’t mentioned the name of the game anywhere and the graphics they have shown is just for the illustration purpose. For God’s sake, please put your efforts on positive and productive researches rather than wasting your time on identifying such irrelevant stuff. Have you ever compared the burger shown in KFC ad with the actual KFC burger? That is not even similar :)

    • aamir7

      Yes that’s the problem. Aisa kisi developed market main kar k daikhay QMobile zara, company na band karwa di logon nay tu kehna app :-)

  • Nemesis

    ThuMobile, I instruct every single person I meet to not to buy this crap phone. Now how are we suppose to support our country by buying fake and cheap things which also lack in quality.So people buy Sony, Samsung, Motorola original even used but never try China / Pakistani Phone. Period.

  • Why the writer himself never replies and you jump in as the savior?

    • aamir7

      Coz its my blog and I don’t have anything else to do.

      • Since it doesn’t answer my question, we can assume that it is a fake author? and since you don’t have anything else to do, you make several aliases to post different content? e.g. Mehwish Khan :D

        • aamir7

          Yes he is fake, and so am I. Have a happy life.

        • Taha Najam

          Whoa, didn’t you used to post here? Had a falling out with the owner?

  • Joey Wong- with viralberg.com

    Qmobile always do something stupid and against islam…
    and this is the trick used by many stupids

  • Nouman

    soem other commercial like sting/dew are misleading too but normal viewers have sense that a drink cant make them electric supplier etc…
    but this type of ADs are not only misleading but it is also hurting Qmobile
    and i guess due to full flash entry of Huawei and Lenovo, now Q Mobile is going for short term earning plans

  • M Faheem Akbar

    30 FPS from fraps lol

    • M Faheem Akbar

      well NFS Rival is locked to 30 fps

  • Talha Masood

    Voice also did the same they had a phone (I don’t remember which) which they advertised as having a QHD display which means Quad HD. But in reality it had a qHD display which is quarter of hd or quarter hd, which is very bad. I was thinking voice should be sued for this misleading information. Other companies are also doing the same. And yeah! There is also a phone which is showing the home screen of ios 7. Yeah the iPhone on a 3000 phone. In the other scene it changes to android out of nowhere. Please take notice and I would love an article on the information I provided.