Apple Lost 3% of its Market Share Last Year: Report

Apple has been having a less than stellar time in the smartphone segment, which is no surprise considering the company lost almost 9 million in sales last quarter compared to a year ago. Now, Gartner is reporting that owing to missed sales targets and the rise of Chinese companies, Apple was hurt as far as its dominant market share is concerned.

Last quarter, Cupertino managed to gain on 14.8 percent of the market, selling 51.6 million smartphones. That was down a massive 3.1 percent of the previous year, when it sold 60.1 million devices worldwide.

China it seemed made the most out of the ailing fortunes of the ailing giant. Huawei upped its share by almost the same amount, from just 5.4 percent to 8.3 percent of the market, totaling 28.8 million in sales. If it continues at the same rate, it could seriously threaten Apple’s second spot.

Oppo also made deeper inroads, more than doubling from 2 to 4.6 percent market share, reaching 16.1 million in sales. Xiaomi for one lost its share slightly, but upped its sales from 14.7 to 15.04 million units.

It’s worth noting that it wasn’t only Apple which seemed to have seen the top. Samsung’s sales have also been fairly stagnant over the past year, reaching 81.186 million devices, from 81.122 million devices of the same time last year, indicating that it might have to add additional markets, marketing and/or products to its lineup in the future.

According to Gartner, the overall growth of the market had been mainly due to the sale of entry-level phones with lucrative 4G plans. With Apple now already trying to reach (with varying degrees of success) with the iPhone SE, the segment might be in for a bloody showdown.


  • Truth

    Apple will go down slowly, Not much innovation, not much design change, Expecting it to loose another 10 percent share at the end of the year, nothing can stop there decline or if they chose to lower down there price, that could help ;)

  • Aon Bilal

    iOs Main Bari Tabdili Kiay Baghair Apple’s Market Main Apni Position Barkar Nahi Rakh Saky Ga

    • AbdulB1

      Apple is losing because there are many good quality Phones selling half or third of the price what apple charges. Slowly Google is catching up and making Android more refined. Android phones have just one problem and that is lack of updates except for nexus series.

      • Aon Bilal

        Yes I Agree
        Apple K Boht Bara Fault Security Ka Boht Mushkil Tarika Kar Ha Aam Bandy Ko To Samajh Hi Nahi Aata Factory Lock, Jail Bracke, I Cloud Lock, Jesy Lochyy, 1 Lakh Ka Mobile I Cloud Lock Ki Waja Se Market Main 15k Ka Sale Hota Ha
        I’d Banana Or Ounth Ko Rakshay Main Bethany Se Mushkil Ha Awam Abadi Manghti Ha Ye Hi Galti Nokia NE Ki Thi Abhi Wo Hi Apple’s Dohra Rahi Ha

        • AbdulB1

          true. Apple even blocked phones with changed fingerprint censor due to security concerns. I dislike Apple’s way of charging premium for storage. In a country like our’s we should avoid Apple at all costs. But sadly many people here like Apple. Back in China people used to say if you need to go on date you must have Apple. lol. Apple is still the luxury brand. No matter you can afford or not.

  • AbdulB1

    Apple is just plain and stupidly expensive except for that they do provide updates. But they also make their old devices slow by this way.

  • Bilal Iqbal

    The only breakthrough was the Large Screen which was followed very late and it only worked once in a year.. and then… there was nothing as compared to other giants aggressively throwing new and latest technologies while keeping the prices low which eventually turned the market towards them… people only want to buy Apple for superior experience and if the find little bit of degradation in less than half of the price.. then the only segment willing to buy Apple is remained. which is Brand conscious of Fan club of apple products..
    The only way to survive for apple is to launch a range of devices in Low to Mid Range and should understand the market demands as they did for large screens and got the highest success in the history.. the same can be achieved if they focus on current market trends… Good luck for all…