PEMRA has reconsidered its earlier directive in which all contraceptive ads were banned on TV channels and FM radio, and has now said that TV and Radio channels can air Family planning ads after 11PM.
PEMRA said that such (family planning) ads should not be aired during prime time, i.e. when kids or underage viewers are usually watching TVs or listening to radio channels.
PEMRA said that it considers primetime as “children(’s) viewing time”, and said that special care should be taken with regards to the use of language and visuals to ensure that they conform to local cultural values.
It maybe recalled that just PEMRA had banned all sorts of family planning ads for airing on TVs. PEMRA had then said that decision was taken in view of complaints received from public especially the parents.
Decision of banning contraceptive ads, however, back fired as social media rejected the call and forced PEMRA to re-consider its decision.
“Pemra acknowledges that its recent decision to put a blanket ban on the advertisements of contraceptives has raised social, medical and population control concerns by civil society and many others,” the revised notice said.
Health and safety are very serious concerns for the public. As well as having more kids than your income can support. Education on Family Planning should be mandatory in public schools for students at age 16 or 18. In the US states where Family Planning is not taught and advertised the teen pregnancy rate and STI rate is much higher. How long will Pakistan continue to ban anything related to sex in the name of Islam and their twisted morality?
A) why are kids watching TV till 11pm
B) 11pm??? The main target audience of these ads (Rural Pakistan) sleeps early. As they have wake up early and make use of daylight. They won’t be seeing these ads.
Different timings bases on areas could be a good option.
huh ,so u want someone to teach your sister how to use condom? bey ghairat isnaan spotted.
If you really want drop her number.
These ads must be banned. We should care Allah not west.
stupidity after stupidity.
It should be banned altogether, thats a stupid thing to show even after 11 pm.
i cannot stop laughing at this !
you do realise football fans stay up as long as 4am for LALIGA and European CUP matches ?!
well , doesn’t matter. EVERYBODY has a right to know about safe sex …
i cannot stop laughing at this !
you do realise football fans stay up as long as 4am for LALIGA and European CUP matches ?!well , doesn’t matter. EVERYBODY has a right to know about safe coitus ..
Pakistan is like a stuck up B I T C H …
who wants a good man but is NOT willing to make ANY compromises to get him and instead keeps behaving like a WRETCHED , WICKED HAG !
if this keeps going , Pakistan will just fall into a downward spiral and vicious cycle of Backwardness and progression-based dead-lock instead of ADVANCING !