Zong 4G Announces Internal Cultural Transformation to Lead the Digital Revolution

Zong 4G has announced a radically transformative cultural philosophy to align organization’s values with its larger ambition of ushering Pakistan into a new digital age.

In a statement issued earlier today, the company stated that it intends to be at the forefront of advancing a technological revolution in Pakistan and to meet that end have elucidated values to unleash organization’s innovative potential.

Zong 4G’s Core Value

At the heart of these transformative cultural standards is Zong 4G’s core value of “Responsibility Makes Perfection”, derived directly from its parent company China Mobile Communications Corporation.

Under the renewed vow, Zong 4G declared its utmost commitment to customers, employees, partners, competitors and the public at large in the most driven and proactive manner.

In any organization, the culture and behaviors reflect organization’s essential values and help employees realize their true potential.

With the core value of ‘Responsibility Makes Perfection’, employees are empowered in an environment which incubates and encourages their ideas to translate into tangible results.

Zong 4G’s Vision for the Pakistani Market

The company stated that its vision for the organization and the Pakistani telecommunications market is to “Lead the Digital Innovation.”

The long-term vision of the Company clearly states its strategic direction and where the company sees itself in the future.

We are living in a digital era where innovation drives success. Telecom industry globally is no more ‘voice-oriented” and transformation is going to be the key for thriving in the new digitized age.

Zong 4G’s long term mission on developing a 4G ecosystem

Having pioneered 4G in Pakistan and being the 4G leader in the Industry, Zong 4G’s long-term ambition as stated in its mission statement is centered on the idea of enabling a fully connected environment using its leading edge in 4G technology.

4G leadership is the competitive advantage of Zong 4G and the organization envisages to use this edge in connecting not only people, but also “all things” existing in the larger horizon involving connectivity.

Company’s mission statement reads as; “To create and lead the best ecosystem of “4G communication” for every Pakistani to be able to connect anytime, anywhere.”

The statement reflects Zong 4G’s intention of creating a complete 4G ecosystem to enable a robust digital environment for all Pakistani individuals, households and corporate/governmental bodies.

Key Behaviors driving Zong’s Corporate Culture

In the last few years, Zong 4G has emerged as a market leader in data based technology. The key behaviors Zong 4G expects its employees to exhibit are the driving force behind its assent to the number 1 position.

5 key traits defined by Zong 4G as critical behavioral traits for all its employees of layout a formidable combination to support organization’s long-term ambitions and promote a culture of collaboration, openness and shared ideals. The 5 behavioral aspects read as;

  • Teamwork
  • Driving Performance
  • Customer Centricity
  • Integrity & Accountability; and
  • Innovation

One Company, One Team, One Dream

Zong 4G has come a long way in transforming its corporate culture which has now become its brand identity.

Zong promotes “One Company, One Team, One Dream” concept which signifies the essence of collaboration and strong communication amongst all employees. Frequent employee engagement activities further promote the open culture at Zong 4G and endorse management’s resolve to the cause.

At the same time, performance-oriented culture validates that top performing employees are given incentives and motivation to perform at higher levels, ultimately resulting in company’s success.

As part of an open and fair culture, multiple bonuses such as quarterly/annual bonuses and special rewards were given in 2016 to hardworking employees based on organization’s staggering success in the year.

That is one of the fundamental reasons of why Zong 4G is now considered as an ‘Employer of Choice’ with extremely talented individuals joining the company from multiple industries.

Zong 4G is leading the 4G market in Pakistan with a 75% market share and 4G coverage in over 300 cities nationwide.

The company recently announced its plans to upgrade 100% of its network to 4G by year end. The company has also announced plans to invest over $200 Million in Pakistan in 2017.

Zong 4G’s objective, as expressed through the brand promise of “A New Dream” is to leverage the technological edge in 4G LTE to digitally transform the lifestyle of Pakistani people and this holistic set of desired organizational competencies and values is in line with Zong 4G’s ambition to lead Pakistan into a new digitized age.


  • A press release containing nothing more than some fancy words.

    Are they going to enable VoLTE on their 4G? NO

    Have they announced a timeline to shut 2G and use 2G resources for 4G? NO

    Have they introduced 4G packages like Reliance Jio India? NO

    • Dear have some patience please. The markets which are using LTE for years are shifting to VoLTE now and still they haven’t shut down their 2G. Even in USA it’s might possible T-Mobile will discontinue it’s 2G by the end of 2018.
      Jio is one man show he pass on the orders and wait for the right time to cash it. Still he is not making anything out of it and it’s quite possible it will went out of the competition if Vodafone and other few companies able to bear the current hard times.

      In Pakistan LTE is a growing child not the grown up one. Wait and see the digital revolution. According to NGMN alliance (China mobile is a part of it) in Asia the 5G revolution will start and boast from Pakistan and Zong will play a great role in it.

        • you r right bus politicians ki tarah fazool ki baten kartay hain sab network walay kaam nahi kartay
          jaisay k bakwaas company jazz k jahil CEO ny jab new 4G spectrum purchase kia tu kaha tha k ab jazz VOLTE start karnay wala hy VOLTE tu door ki baat hy abhi tak south west punjab k populated cities mein bakwaas jazz ka 3G tak nahi hy aor jazz ka 4G abhi tak officially launch nahi howa aor na he 4G coverage extend howi hy aor na 4G coverage check karnay ka koi code hy
          bus en sy baten bari bari karwa lo kaam kuch ni hota en sy

      • Actually Pakistani awaaam he etni jahil hy k JIO jaisa network he deserve nahi kartay …yahan jitna bakwaas aor costly network aye ga ya package aye ga jaahhiiilll awaam phir bhe use karti hy phir aisi condition mein koi network jio jaisay packages q dy???????????

    • Bro hr aadmi k pass VoLTE phone nhi ne..

      wo apne 2G & 3G user se hatjh nhi dho skte..

      4G userto ziayada se ziayada 25% hon ge

      • Bro har 4G phone VoLTE support karta hai. Kisi myn feature built in hota hai toh kisi k liye third party calling app zaruri hoti hai.
        Aur 3G/4G feature phone b aatay hyn, its all about prioritiese

      • o bhai taraqi ka na sochna.. jab 4G nahi aya tha tu us waqt kitnay logo k paas 4G mobiles thy aor jab 4G aa gia hy tu kitnay logo k paas 4G mobiles hain???????? aor haaan jio network k rates dekho aor apnay pakistani networks k rates bhe dekho… volte aaye ya na aaye at least jio network jaisay packages tu pakistan aa jayen

    • waisay tu china ki saari chezeen sasti hoti hain ye network phir jio ko compete q nahi kar raha????? actually es network mein pakistani bhe involve hain agar jio jaisay packages aa gy tu un pakistani employees ka kia ho ga ????? so china ka network pakistaaniioo k hath aa gia hy es liye ye sab possible nahi bhai

    • but in fact zong is father of jazz in case of 3G and 4G coverage also jazz has costly packages only jaahhiiiiilll people like to use jazz…waisay pakistani aawwwaaaam 1, 1 rupee k liye roti hy magar Jazz jaisa costly network use karnay sy en ki aqal py parda aa jata hy….100 k card py 25 rupees baywaqoof awaam chup chap dy deti hy us waqt awaam ko ghurbat nazar nahi aati

    • ap ny soch bhe kaisay lia k zong jazz sy dar raha hy..jazz ki tu etni 3G coverage he nahi hy jitni zong ki 4G coverage hy … aor jazz waalo k nakhray dekho aor un ki menhgaii bhe dekho .. but kia karen pakistani awaam k paas haraam ka paisa bahot hy es liye no issue no tissue


  • >