Telecom companies operating in Pakistan employs notable resources in Public relations or external communication departments. Along with internal PR departments,… Read More
Cable Advertising – Cost-Effective & Effective
The cable revolution is rapidly expanding with more penetration in the villages now. According to figures published in Aurora magazine,… Read More
Tips for Better Face Book Advertising Campaigns
Facebook is a very strong medium to advertise your product and gain maximum exposure. It can help businesses build up… Read More
Telecom Sector and Paisa
Guest Post by Nayni ‘Paisa’ is important for everyone in Pakistan but it has been given due respect only by… Read More
Zong Strikes with a Perfect Tease
It is evident that customers are not going to easily forget Telenor and Mobilink’s deed of suspending SMS offerings during… Read More
Warid Partners with 3rd Space to Provide Ad-Funded Mobile Content
Warid is partnering with UK based Mobile media company 3rd Space to provide advertising supported mobile content for its 18… Read More
Rise and Fall of SMS Advertising in Pakistan
Not now, but two years ago or so we saw increasing trend of SMS advertising. To be exact, it was… Read More
Telenor’s Shift in Advertising Approach
We know that cellular companies used to copy tariffs, Value Added Services and then came brand ambassadors; however, this has… Read More
Infomercial culture in Pak Startups
Guest Post by Farhan Janjua With everyday emerging creative web startups in Pakistan, the entrepreneurs are bringing in new techniques… Read More
Good Time Ahead for Advertising Industry
After a severe decline, at last recovery signs are sensed in the advertising world. We have seen, right sizing, dismissals… Read More
Do we Need BTL Advertising in Capital?
We have over 20 billion Rs (all below figures are in Pakistan Rupees) annual business of advertising in Pakistan –… Read More
Do More or No More – Advertising Industry
“Another CV was recommended to the Creative Director for appointment, although the department was already full; ultimately the CV was… Read More