Mobilink did it Again – Takes Down SMS Bundles during EID

Mobilink has reportedly blocked SMS bundles and they will remain down till December 2nd 2009, apparently due to expected load during Eid.

However, daily and weekly Voice plus SMS bundles will remain available, but that are quite expensive when compared to daily SMS bundles.

Just like last eid, customers were not informed prior to taking these SMS bundles down – However, CSRs are confirming this. One of ProPakistani reader sent us following email

When i call costumer service they said they are upgrading the services that’s why SMS bundle service will remain closed till 2nd December. When i said that “last time bhi app ne eid par bundle service close ki tu customer representative said “dosray 2 bundle packages hain woh use kar len!“,

Shahzad, a ProPakistani Reader.

We know that PTA had intentions of taking action against celcos for blocking SMS packages during Eid holidays, but seems, authority has given up its efforts – as Mobilink has done it again.

Text messages have become a core need of mobile phone users, especially during Eid when they share millions of text messages. There were total of 660 million text messages exchanged between mobile users in Pakistan during last Eid – despite the fact that Telenor and Mobilink, both had blocked SMS packages.

We will have to wait and see what plans Telenor has got for Eid, as they had blocked SMS bundles too, last time.

By the way, did you watch that TVC especially made by Zong for Eid occasion, which says to not to get ditched on this Eid again, and shift to Zong – a perfect tease for Mobilink.

Look at following tweet of a fellow, it may clear things for you:


Update: Telenor is for sure going to block SMS packages on Eid, here is what it says on its website

Special Occasions: All Bundle/Discount/Bonus Offer subscriptions shall not be valid for Special Occasions. Special Occasions include 6 Days of Eid ul Fitr and Eid Ul Adha along with their respective Chand Raats and 1 day of New Year.

Tip for Telenor Users: Subscribe to SMS packages before its late.

Update: djuice SMS bundles will continue throughout EID!

Tech reporter with over 10 years of experience, founder of ProPakistani.PK