Korean Auto Company is Planning to Launch Premium SUVs in Pakistan

Within weeks of launching Daehan Shehzore, the senior management of SsangYong Motor Company (SYMC), a well-known SUV manufacturer from South Korea, visited Pakistan to deliberate and finalize plans with the top management of Daehan Dewan Motor Company (DDMC) for introducing SsangYong’s premier sports utility vehicles (SUVs) early next year.

The SsangYong team also visited Dewan Farooque Motors Limited (DFML) auto assembly plant located at Sujawal Sindh.


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The keen interest from SYMC in Pakistan shows that the Automotive Development Policy (ADP 2016-21) has been successful in attracting healthy investment from some of the leading international automobile manufacturers.

Moreover, having DDMC (DFML) as a business partner who has recently been awarded with brownfield status from the government will enable SYMC to establish its foothold in Pakistan.

SYMC is the fourth largest South Korean automobile manufacturer. Since its inception in 1954, SYMC has developed itself as a premier manufacturer in Korea’s automotive industry and is well respected for its advanced styling and outstanding performance.


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Having a full line of SUVs and 4×4 double cabin pickups comprising Rexton, Korando, Rexton Sports, Tivoli and XLV, the company is considered an emerging contender in this segment. Moving into the passenger segment, in the start, DDMC plans to introduce the Tivoli and XLV SUVs that will be assembled at its Sujawal plant.

The Tivoli starts at around Rs 2 million in international markets so a similar price tag should be expected in Pakistan. Take a look at the SsangYong Tivoli:

White SsangYong Tivoli

Black Tivoli

SsangYong Tivoli Interior Front

Tivoli XLV is a higher end variant and starts at around Rs. 2.6 million in international markets. The Tivoli XLV looks even more premium:

Silver Tivoli XLV

White Tivoli XLV Exterior Back

Tivoli XLV Interior Front

Established in April 2016, DDMC is a result of a joint venture between Yousuf Dewan Companies and the Kolao Group of South Korea. DDMC has recently launched the Daehan Shehzore pickup which is extremely popular in Pakistan in the light commercial pick-up category. The launch of Shehzore also ensured the resumption of vehicle production at DFML automobile assembly plant. Both DDMC and DFML are part of Yousuf Dewan Companies.


  • desi

    Dewan Motors is joke…

  • kash

    Good move, Tivoli is actually a good car. I have seen a few on the roads in UK. But the pricing must be good in Pakistan. Costs from £13,495 in UK which is about 20.5 lacs rs in Pakistan. If they market this at around 16/20 lacs in Pakistan it will be a winner

    • Alpha Bravo

      This price range is of a subcompact sedan in Pakistan, and you are talking about an SUV.

    • Ali

      Thing is duty is very high in Pakistan and it is not the companies fault off course but it will cost anywhere from 50 to 70
      lakh rupees for such a car in Pakistan because of the duty that nearly increases the price 2.5 times for most cars