The persistent devaluation of the Pakistani Rupee has sparked a new series of price increases that are wreaking havoc on the populace. The most recent participant in this saga is Atlas Honda (KLMC), which has increased prices by as much as Rs. 30,000.
Effective February 1, the price of new Honda bikes will be as follows:
| Model | Current Prices (Rs.) | Revised Prices (Rs.) | Increase (Rs.) |
| CD 70 | 121,500 | 128,900 | 7,400 |
| CD 70 Dream | 129,900 | 137,900 | 8,000 |
| Pridor | 161,900 | 170,900 | 9,000 |
| CG 125 | 185,900 | 194,900 | 9,000 |
| CG 125 Special Edition | 219,500 | 230,900 | 11,400 |
| CB 125 F | 283,900 | 303,900 | 22,000 |
| CB 150 F | 353,900 | 383,900 | 30,000 |
| CB 150 F SE | 357,900 | 387,900 | 30,000 |
Last week, Atlas Honda Limited announced Rs. 1.408 billion profit for the quarter that ended December 31, 2022, depicting a 3.7 percent dip from Rs. 1.46 billion in the same period last year.
The sales of the company during the quarter saw a dip of 3 percent compared to Rs. 36.26 billion recorded in the corresponding period last year with multiple price hikes in the quarter.
However, sales were up 19 percent Quarter on Quarter (QoQ). The jump in revenue is led by higher volumetric sales which improved by roughly 9 percent QoQ, with 272,638 units sold.
Given the recent production hiccups, bike sales and profits have suffered. Furthermore, Honda announced multiple price hikes over the past few months, which has dampened its demand. Given the current economic situation, more price hikes and sales reductions seem inbound.
