All Posts by Abu Asma
Internet Radio Streaming – So Easy ?
Few days back, I was searching for a website which happens to be about IT and Telecom – somehow I found it, and was greeted with music, which I first thought would be intro music, but not really, it was LIVE streaming of FM radio channel. Although, I first heard the term called “Internet radio” back in 2000 when I was working with Radio Pakistan...
Telco advertising – Adding Another Flavor
In recent months advertising in the telecom industry has changed its trend and message in a new way. Before this change, rate race was the main theme of every ad and each company was fighting for it in one-way or the other. There was 30-second package and one Rupee package, which were being introduced to attract the customers. But now all the companies...
Mobile Phone – A True Terminator!
Life is going so fast that we can’t feel or sense so many things, which are disappearing gradually from the scene. Technology has been replacing the older and less productive equipment thanks to very fast evolution of new products. In the beginning of this century, we had PCO industry growing very rapidly throughout the country. One could easily find...
How IT has changed the Business Environment?
I have been listing that Information Technology and Telecom have changed the world in every way and most of time I used to think how and where it has the biggest impacts. Last month one of my friends, Mr. Abdul Rashid shared two major stories about the so called IT and Telecom revolution in the world. His boss was on a 42 days tour of the world and...
Telcos Hitting Limits in TVCs
We know that telcos have been advertising aggressively by hitting competitors’ products and services. In very recent example, Ufone did the wonders by touching the ethical boundaries. In its latest TVC, that has hit almost every inbox in telecom industry till now, is something like this Through inside sources at Ufone, we are told that people with-in...
Getting a PTCL Landline Connection: A Tale
Living in the capital city of Pakistan is a pride and pleasant experience for every one. It is a dream for everyone to live here and enjoy the best facilities including telecom. I remember when Etisalat took over PTCL few years back; we heard stories of strict administration in the company. Higher officials were told to reach the office at sharp 9,...
Do More or No More – Advertising Industry
“Another CV was recommended to the Creative Director for appointment, although the department was already full; ultimately the CV was considered to balance the work load and to enhance the performance of fellow workers” – we often used to witness such situations couple of years ago in advertising industry. However, the scenario has changed by...
Direct to Home TV (DTH) Coming Closer?
In 90s, when PTV was the only option to watch on TV, we used to bear clutter of advertisements during dramas and cricket matches. AD breaks happened to be long enough to prolong 35 minutes episode to stretch over 90 minutes’ duration. Later on, cable TV freed people from PTV era and offered dozens of other channels on variety of topics. However, soon...
Creating Ideas to Promote Technology
During the last two years under the leadership of Khalid Khan Science and Technology Department of NWFP has gone miles away. They have conducted 3 Science Model Competitions for students and general public to motivate the creative talent of the country. Their winner of competition has make the point and one of them has been selected to present Pakistan...
Why Broadband Has a Chance?
In the modern era if mobile was one revolution the other was internet, which, according to some experts changed the fate of world, in doing its business and personal activities. In our country PTCL has the edge of widest network coverage in the length and breadth of the country. Although after privatisation its telephony services were not up to the...
Month in Review: Advertising of Pakistani Cellular Companies!
Editor’s Note: Viewpoint mentioned in this article are views of the author. ProPakistani.com may not agree with them at all Now days when every operator is fighting hard to retain its position, the war on advertising front has gone to new intensities. As you have read on propakistani that our artificial growth and so called figures of telecom boom...
Protecting Consumer Rights in Pakistan!
The best thing we often find as an good example is the system of the western world, where the consumer rights are equally protected. You may spend decade in these countries and hardly face any fraud, misleading statement/advertising or higher prices. The result is that the consumer is satisfied more then any thing. Their system is based on justice and...
NADRA – A silent Revolution
Dr. Kesir Bengali was briefing the media that the new democratic government will provide one thousand financial supports to over 3 million families monthly, under Benazir Income Support Program (BISP). We have collected data of these families from Nadra. As income wise data was not available to us, so we first saw who is illiterate and his children...
Banking Sector Banks on BTL Advertising
It is a well known fact that we had a splendor time in Pakistan’s banking industry during recent years. We all witnessed the fact that banking sector was the most expanding and growing sector of Pakistan (along with Telecom). First time in the history of Pakistan, consumer products were launched and banks were offering easy and small loans to every...
Low Price = Low Quality Products
Shoaib Cheema was very excited when he purchased a laptop from Karkhana Market of Peshawar for just Rs 4700. It was a new IBM think pad and the original price was Rs. 5500. However, he got successful in getting some relief from Khan Sahab with some requests to lower the price. “It was a wonderful deal – my dream of having a laptop at last turned...
