Pakistan Electronic Media Regulatory Authority (PEMRA) has released a set of instructions for airing drama serials for TV channels.
The media watchdog notes that Pakistan’s drama industry is famous throughout the world which has resulted in a significant increase in popularity and viewership of local TV channels. This has also resulted in people following the trends shown in these dramas to a T.
PEMRA believes that drama serials are watched by all family members in a typical Pakistani household. This makes it all the more important that the dramas cater to different types of the audience while also ensuring that they aren’t promoting indecency and immorality.
Additionally, TV channels themselves are incorporating immoral themes into these dramas that are not only against social and ethical norms, they are also resulting in societal degradation.
Keeping this in mind, the electronic media watchdog has formulated instructions for drama serial makers to adhere to and curb the promotion of indecent themes.
To ensure that the channel owners avoid creating dramas on controversial or inappropriate themes, PEMRA has mandated the following instructions that should be followed at all costs:
This follows up on a recent string of bans and fines imposed by PEMRA on local TV channels. Only a month ago, PEMRA fined Hum TV Rs. 1 million for airing indecent scenes in a drama. Drama serial Kitni Girhein Baqi Hein’s episode, titled “Chew Gum” was pointed out specifically.