With 23.3% market share in Q1 2017,well above Apple’s 14.7% at second, Samsung keeps the iron throne of the smartphone world for itself.
After last year’s Note 7 (fireball edition) debacle, Samsung hit the lowest number for the year with only 18% of the market share. But thanks to the launch of the Galaxy S8 and S8+ discounted price of its ex-flagship duo, the Galaxy S7 and S7 edge, its market share significantly grew back to its old form.
Samsung’s mid tier offerings constituting of the Galaxy J series seems to have also contributed to the increased market share.
Rest of the Competitors
The second spot belongs to (and has belonged for quite a while) Apple. The ‘brave’ firm which recently took away the headphone jack doesn’t seem to be doing too well after their show of ‘courage’.
Their market share has dropped from last quarter’s 18.2% down to 14.7% in Q1 2017. It is also lower than Q1 2016 which saw 51.2 million sold units compared to this quarter’s 50.7 million.
Considering Apple releases their flagships between Q3 and Q4, the lack of any alternative choice from the company might also be a reason for the lower numbers. It would be interesting to see how their latest flagship line up shakes up these numbers.
With a difference of 4.7%, Huawei comes in third, right at the heels of Apple. Compared to Q4 2016, the numbers have dropped from 10.5% to 10%.
Huawei’s 2017 flagship, the P10 was released just at the end of the quarter, so the slightly lower numbers can be attributed to this fact. Lets see how the numbers change once the Mate 10 is released.
Throughout last year, Oppo has gradually gained market share in each quarter. Starting with 5.9% in Q1 2016 it ended with 7.3% in Q4 2016. The trend has continued in this year as well, with another increase of 0.2% this quarter, Oppo has a market share of 7.5% now.
With its latest device, the Oppo R11, the physical clone of the OnePlus 5, these numbers are only expected to go up.
The top 4 are followed by Vivo, another Chinese brand which recently launched its smartphones in Pakistan. The company recently unveiled its selfie focused X9s and X9s Plus which increase its market share further. Vivo currently holds 5.5% of the market share.
The rest of the companies, including LG, Xiaomi, Sony, Lenovo/Motorola, HTC etc. are summed up in the Others category which constitutes to about 39.0% of the market. All four of the afore-mentioned companies have reported better numbers during the past few months which means that the smartphone market is about to get even more competitive than before.
Smartphone OS Market Share
The smartphone OS world is owned by Android with a dominant 85.0% market share. It’s followed up by Apple’s iOS at with a mere 14.7%. Even further down the line is Microsoft’s Windows Mobile OS with just 0.01% of the market share roughly the same as all other small-time smartphone operating systems.
With the recent death of Windows Phone 8, it is no surprise that Microsoft is conceding its market share left and right. With a projected drop in shipments to a mere 1.1 million units, it’s safe to assume that the windows mobile division isn’t coming up anytime soon.
Which manufacturer’s device do you use for your daily mobile computing needs? Let us know in the comment section below.