Kia Lucky Motors has made an interesting announcement to attract new customers and sell more units of its hatchback, Kia Picanto.
According to the announcement, the auto-giant has added a couple of new features to the Picanto without changing its price. “Kia Picanto Automatic now comes with a big upgrade,” the company said in a social media post.
The company announced that the Picanto Automatic variant will now be available with two new features, which are:
- 9-inch MP5 touchscreen
- Rear-view camera
KIA added that the customers can book the vehicle for Rs. 3,850,000. Additionally, they will also get Rs. 50,000 cashback if they book it now.
It should be noted that the additional features have been added to the Automatic variant and there is no mention of the Picanto MT variant.
After the car’s price reached an unprecedented level in the last year or so, this seems to be the new strategy adopted by the automakers to lure new customers.
Just recently, Pak Suzuki announced that it will be adding new safety features to the entire Swift line-up. Following are the new safety features in the Swift:
- 6 airbags
- Front and rear fog lamps
- Headlamp leveling
- Auto headlamps
- Seatbelt reminders for all seats
- Rear seat ISOFIX – Child seat anchors
- Underbody engine cover
- Change in emblem position and design
The actual two features that would make this a successful car is massive price drop, and increase in fuel economy. Currently it is a severely overpriced car. Cultus is a far better option.
Overpriced vehicle.
Kudos to genius writer who think rear view camera and 9 inches LCD are the features instead of modern days necessities.
8-9 km/l average. is this an SUV? This tiny car is wasting most of it fuel in heat.
The features now added by KIA in picantos are now considered standard in other markets..they sre specially helpful for ladies driven cars as they always have problem in reverse drive …these features should have been part of the car when it was offered new in the market…now at this stage when prices are so high these features look like lollypops with such a huge price tag ….whereas these features can be fitted from open market at a much lower price …I may not consider picanto as offered now unless lucky Co. decides to reduce its price …whereas on other hand it has already reduced prices of its luxury models …..