In a bid to abolish the practice of ‘own money’, Toyota Pakistan has started an advertisement campaign on print media saying that the users should not pay any premium for faster delivery of Toyota cars. The auto giant has claimed that the company has invested over Rs 12 billion to amp up its production capabilities and reduce delivery times.
The ad advised the Toyota lovers to never pay any premium on cars and make payments only to ‘Indus Motor Company Limited’. To save the trouble of paying own money, the users must book their new Toyota vehicles through authorized dealers instead of private investors and dealers.
The development came following the government’s step to cancel the registration of car dealers demanding own money. The latest ad read:
At Toyota, we are dedicated to providing all our customers with the highest standards of value and quality, which is why we recently invested Rs 12 billion in increasing our production capacity and reducing delivery time to ensure that you receive your Toyota as early as possible.
Despite being illegal, the practice of own money – Rs 0.3 million to Rs 0.5 million – on the booking of new cars, prevails in Pakistan due to the long delivery times. It is worth mentioning that this money is exclusive of the profit margins for dealers as they already receive their profits from car manufacturers on each unit’s sale.