Nissan, the Japanese auto giant, has announced that it will be discontinuing the Datsun brand in Indonesia. Earlier, the company had stopped the production of Datsun cars and now the sales of these cars will continue till the current inventory is cleared.
The company decided to pull the plug on the brand after dismal sales from the entry-level brand with a mere 7,000 units sold last year. The decision fits in with Nissan’s global restructuring program that seeks to discontinue low-selling vehicles, slash capacity by 10% and this has already led to 12,500 job losses globally.
The Datsun brand in Indonesia included the Go, Go Plus and the Go Cross; a few years ago the company had announced that the Datsun brand will be phased out globally. This also makes the chances of the company coming to Pakistan almost zero.
There had been reports that Nissan will be bringing the Go, Go Plus and Go Cross to Pakistan after they were granted the relevant status under the Auto Development Policy but the move in Indonesia, lack of activity since given the status and reports of global restructuring point to the fact that they will not be coming here.
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