Kia’s momentum has declined recently amid economic issues and operational hurdles in Pakistan. The company was mentioned in the same discussion as Pakistan’s biggest carmakers in terms of market share up until mid-2022. But now, it is barely selling cars in the hundreds.
A recent report from autojournal.pkĀ suggests that the company sold 747 locally assembled cars in March, witnessing a 7% Month over Month (MoM) increase in sales. The breakdown of this figure is as follows:
| Models | Sales | Month on Month Increase/Decrease |
| Picanto | 219 | 34% |
| Stonic | 132 | 149% |
| Sportage | 356 | -14% |
| Sorento | 40 | -44% |
In March, Picanto and Stonic observed a healthy increase in sales, while Kia’s best-seller, Sportage, saw a decline. Despite that, Sportage remains Kia’s best-selling vehicle by a large margin. Whereas, as per the norm, Sorento remained the company’s worst-selling vehicle, with a major decline in sales.
The company is also reportedly maintaining steady single-shift production. Yet, the sales are far from ideal. Time will tell if Kia can regain the lost momentum upon restoration of the economy.
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