In hopes to remain competitive with the arrival of international automotive brands in Pakistan, Indus Motor Company (IMC) is making huge changes in its market and production plans.
Last week, IMC canceled over 1300 car booking orders after it found out that these were being bought by investors who planned to sell these cars at a commission. This move was conducted after a number of complaints were registered. The biggest issue faced by the customers are the long delivery times.
IMC has announced that it would be spending $40 million to expand the output of its production units. This will increase its production capacity by 10,000 units annually. Currently, the yearly production stands at 54,800 units.
This move by the IMC will help reduce delivery times and at the same time, it will increase the company’s production.
Optimizing The Issues
IMC is putting emphasis on satisfying the customers by optimizing its operations. The company has been identifying problems in its production to optimize and increase the capacity of its current production units. This process of identifying problems and optimization will eventually lead to an increase in the capacity..
Toyota Indus is expected to discontinue its Corolla GLI and XLI models and rumors point towards Yaris (Vitz) or Vios in place of the XLi and GLi models.
IMC expects to increase its sales as soon as possible since international automobile companies are working on launching their new vehicles in the country very soon.
Among others Hyundai-Nishat, Kia-Lucky, Volkswagen, and Renault/Nissan are expected to launch their vehicles soon. In the past, Pakistan’s automobile industry has been dominated by three companies; Toyota, Suzuki, and Honda but that is going to change with the arrival these new companies.