Due to the ongoing economic challenges, the auto industry is facing difficulties in maintaining steady business operations, with Chery being one of its worst casualties.
According to a recent report from Pakistan Automotive Manufacturer’s Association (PAMA) Ghandhara Automobile Limited (GAL) sold just 24 units of Chery Tiggo 4 Pro and Tiggo 8 Pro combined in June 2023.
As pointed out by AutoXfinity, this is the automaker’s third rough month in a row. In April 2023, the carmaker sold 20 units, and in May 2023, it sold 25 units. In January 2023, the company recorded its best sales in a month, selling 258 units of both SUVs combined.
In the 2022-23 fiscal year, GAL sold 1,268 units, which is 23% less than Haval’s sales during the same time.
Last month, Chery announced a ‘ready delivery’ offer for its flagship SUV, Tiggo 8 Pro, to boost its sales. The D-Segment seven-seater crossover SUV competes with Kia Sorento and Changan Oshan X7.
Tiggo 8 Pro has a turbocharged 1.6-liter four-cylinder petrol engine that sends 190 hp and 290 Nm of torque to the front wheels via a DCT automatic gearbox.
It has modern features such as Keyless Entry, Push Start, Cruise Control, Tire Pressure Monitoring System (TPMS), Anti-lock Braking System (ABS), Traction Control, Electronic Stability Control (ESC), Hill-start Assist, driver and passenger airbags, a modern infotainment system, and an Advance Driver Assistance System (ADAS).
While Tiggo 8 Pro is an appealing product, it is only targeted towards a small customer base, with a price tag of almost Rs. 10.4 million. With such a hefty price, it is uncertain for GAL to see any rise in the sales of its flagship SUV.
