Al-Haj Automotive is stuck between a rock and a hard place these days, mostly due to Pakistan’s automotive import struggles and skyrocketing inflation. In a recent development shared by AutoXfinity, two authorized Al-Haj Proton Pakistan dealerships have severed ties with the company for “unknown reasons.”
Proton Pakistan had eleven dealerships in eight different cities. After a recent exodus of two dealers, the company is left with only nine authorized dealerships. Proton Momentum Motors in Lahore and Proton Lyallpur Motors in Faisalabad are closing down.
Due to a large number of Proton X70 units that have not been delivered for almost a year, Al-Haj Proton is already in trouble with several angry customers publically speaking out against it. The company has also decided to refund booking fees to willing customers who have experienced delays, although, there are some issues there as well.
Consequences
Proton Pakistan, like other automakers, is facing significant production challenges due to LC restrictions and inventory shortages. However, the news of dealerships leaving the company would only increase the trust gap between the automaker and its customers.
In addition, it casts doubt in the minds of customers regarding the future of the automaker in Pakistan.
Customers are suffering and having doubts about their finances loses.
They should give cars or return amount to customers immediately otherwise customers are ready to go at different counts against them.
We are living in a Banana Republic where there is no rule of low its been almost 9 months have done full payment for proton x70 and didn’t receive the car yet… and they are answerable to no one
It’s not oy the dealers who are now fed up with Alhaj … the customers dissatisfaction is beyond words .. one and a half year booking wait is frustrating enough … their lc issue is because of their own … rest of the manufacturers are opening lcs and delivering vehicles … Alhaj better take some serious stuff … their reputation is at stake … and they have brought down a very good brand of suv to its knees
AlHaj group made a big mistake closing FAW assembly they had faced all hardship in developing FAW market this is the same happened as in case Santro by Dewan group.