The troubles of the auto industry have resulted in car sales dropping off a cliff. According to a recent update from autojournal.pk, Honda Atlas Cars Limited (HACL) was the prime victim of these issues.
The company couldn’t sell a single unit of its flagship sedan last month, bringing the total sales down significantly. The report does not highlight whether the lack of sales was due to poor demand or production issues.
On March 31, Honda decided to extend the production shutdown to 15 more days.
The official notification cites supply chain disruption due to the deterioration of the economy, as well as restrictions on raw materials and CKD imports, as the reasons for the lengthy shutdown.
The last production shutdown remained in effect from the 9th of March till the 31st. Whereas, the extended shutdown will continue from April 1 to 15.
This implies that, by the end of this shutdown, Honda will have observed a car assembly shutdown in Pakistan for 38 days.
Given this grim development, Honda is likely to struggle in terms of sales in the future as well.

I love Honda Civic Vti Oriel 1.8L. It sails on the roads. I have 2017 model – company provided. But the fact is over less than 6 years later, the 2.5 million rupees car has shot up to 9.0 million. It matters little if 2022-23 new model was launched. I wish if people’s buying power had increased by the same proportion. Now today, you will get the ugly duckling 660cc Suzuki Alto for 2.3 million rupees. So, who would be able to buy it?
The Ugly Duckling 🤣
Well said
I belive the car u r driving is the most bang for the buck car right now. U can still enjoy civic in less price but honda keeps on forgetting there is so much option in brand new and used market as well. Their narcissistic mindset will only destroy the brand here in pakistan as what happened to bmw by dewan motors.
Pakistan is basically poor and bagger country where its not possible to buy such expensive car, elite class made automobiles companies expensive so as middle class may stay away buying vehicles, they want them to ride on bikes and eakshaws.
Exactly
At these prices, demand would remain dead. Two ways forward I think:
1) They can maybe sell a few units off and on but would need to keep cutting production days and overheads drastically to manage costs and remain profitable – labor availability may be challenging as workers shift to more reliable income options (assuming they are available that is).
2) Swallow the pill – localize production as much as possible; as fast as possible. Painful but gives a lasting advantage. Lower prices, enjoy higher volumes and hence profits at perhaps equal or maybe slightly lesser margins than before, but in bigger amounts.
these cars are not worth according to the price tag
exactly
Prices are increasing rapidly. Suzuki swift 4.5 Mn, rest Toyota and Honda are 8 Mn plus. Its alarming
A video that viral on Facebook showed a car which is honda civic suffers a minor accident, yet the sheer damage to its exterior showed how fragile and clumsy it is made..
It looked like the softest car on road..and the buyer bemoaned it cost him 4.5million..now 8 million..
Its price and its quality…contradicts..
Honda must ran a Pepsi like ads to restore faith..
The price of petrol & the car is abnormal that’s why sale drastically effected.
Boycott of Honda, Toyota and suzuki till price leveled down 3.5 Million to 4.2 at max for Honda and Toyota and under 2.0 Million for cultus
Agreed
In honda civic prices audi and others are best options.
The car is selling in Market for a massive On amount
Its basically the other way around, cars are not being provided by the companies
If the price is Rs.4.5 to 5 millions the civic is worth buying with buyers in pocket. @ Rs. 10 M. neither it’s worth nor buyers with that much money.
simple , clear and very very true fact. only exaggerated hike in prices is a factor of no sales in March. 4 years back it was 3.3 million and now 9 million , what mathematics or formula ?
You guys are keep forgetting that the exchange rate has caused thus price increase. In Pakistan, we only assemble cars, we do not produce them, so a major chunk of it is imported and paid in US$, so clearly if our currency has depreciated so much, we should not complain..do a simple math, use old prices with old exchange rate and see how much inflation has had happened.
InshAllah, estos vehículos se pudrirán en fábricas y salas de exhibición, nadie los tomará hasta que estas personas ajusten su valor.
Considering the unjust huge increase in price, it should get even worse.
Wish should repeat whole year with all car mafia
In same month Honda and other vehicle brand increasing drastically prizes of cars with unknown reason, then definitely there will affect the purchasing powers of vehicles, and in 8 to 9 million there are more option in this prize tag like Audi, Mark X, SUVs, and many other vehicles with more futuristic and power pack engine, then why Honda.. so all local producing companies should decrease there vehicles prizes for increasing purchasing power..
Aslamo aleykum everybody
Alas our people don’t understand the situation. Honda, Toyota and other Auto brands are cheating Pakistani Nation. I work in Mercedes Benz in Germany right now the price of Honda civic is almost equal to Mrecedes Benz E class which is millions time better than every car in Pakistan. In the time of Mr Zardari Audi group offered Pakistan Audi in the price of Toyota but unfortunately Mr Zardari asked his corruption which was immediately rejected. And Audi started in India now Audi and Volkswagen is available in India more less in the price of Tata and Maruti Such things when rulers are corrupt, then must be decided by Nation. Why Pakistani Nation can’t stand against this cruel System? Why people don’t stop buying these extra expensive cars??? These cars are life threat no security. There are no air bags and if any car is available with air bags , you find maximum 2 air bags Break system is the worst break system. A Nation can decide if the Nation wants to allow these cheaters to rob and cheat then the Nation have suffer. Toyota and Honda even Suziki in Europe meets all requirements but not in Pakistan. It’s due to corruption. Please Stop buying cars just for one year … for sure you will see the same Honda and Toyota will offer you for half of the price. Decide to control prices
Perhaps the biggest reason for lack sale of Honda Accord and drop in car sale in general, is the exorbitant, unreasonable and unregulated price hike by car assemblers in Pakistan. Unchecked, they have increased prices as they pleased. Bring down the prices to a rational level, and sales will resume. The greed of these assemblers are eating their sale profits.
Although Pakistani-built cars are rated poorly overall, their costs are comparable to those of Rolls-Royce cars. Would you believe a Suzuki Bolanis for PKR 1,940,000? This is, in my opinion, the finest development for Pakistani automakers. Looting has been going on for years among the automotive manufacturers. Even still, the new Civic from HACL is not even close to the fuel efficiency of the older Japanese vehicles. With older Japanese automobiles, you may already find the flavour they give for today’s class. The government assisted every assembler in switching to a manufacturing business, but they all preferred the taste of money before doing so.
Sorry for the unemployments.
Why don’t they shut down the plant permanently?
No govt has taken any action against these 3 big ones and the people has to suffer. Why don’t we boycott new cars?
Well said and agreed
In this country the (pippa) suzuki alto has been sold in 2.7+ million. There will be definatelly rasie the prices luxury cars like honda cvic.
I too much dislike the suzuki alto. what is in this car? it like kids toys and the price is 28 laks to 30 laks.
As a Pakistani we should think about Pakistan. we should work for Pakistan.
How you can say that honda is a luxury car . I think you forgot the price of honda it worth about 8 or 9 million. And still there are no electric seets. Why dont we choose mercedes if mercedes are offering more luxury cars in less then this price. The material they use in honda ia just like a disposible glass😂
Stop buying new car and Boycott till price bracket of Honda and Toyota came into level 3.5 to 4.2 Million. Suzuki price must be level under 2.0 Million for cultus
Honda Civic is NOT a luxury car.
Yes bhai jan..bycot wat is the only option
Just like together we have boycott the fruits and prices now got a little controlled and down than it was before. we have to boycott car and bikes as well. This needs to be stopped because its getting out of reach of common man.
Once in Japan the sugar industry increased the price and the japanies immediately stopped to use sugar and all products were containing sugar. After few months sugar industries offered sugar 100% free of cost( because to waist it also costed money)and japanies government banned to export.
Once Mitsubishi increased price but not the wages of its employees then workers started to work extra and they increased production. Then Mitsubishi bowed down and accepted all demands of the workers. They are a Nation
We also need to be a Nation
This is what happens when you increase car price from 3.8 million to over 6 million in no times. Honda don’t deserve to be in that range, so people would prefer any other to Honda.
Price 1 cror kr de hai..ab b bol rhy ho sell nai ho rahi..oh bhai mjy agr ..audi acord range rover ya v8 k mzzy lyny hoty hain sedha dubai ka tickt krwaty hain en sey achi cars or suv yah ke aulto k rate mey mil jati hain…price cntrol kro rndi rona bhad mey krna es mey hkumat ka kpi qasoor nai h sedha profit tum logo ke pocket mey jata hai..in sh Allah es se bhtr bnda dosry brand utha ly like gmc ke suv …kia sportg etc…cntrol tha price n then ….
In this price if they get honda civic in full features, anyone can buy no matter what.
With the same price why should i not buy a used Mercedes C-class with full features and fuel efficient than civic that will make days perfect.
The increase in inflation and increased petrol prices are not worth these cars. People or now opting to buy bicycles, and here you are talking about honda civic sales. Who on the earth will buy these cars
I’m buying nee honda civic soon inshaAllah
Ajj kall k time may new car wohi lay sakta ha jis k pass haram ka pasa ha…
But I thinking about the price of honda cars is so much in this range you have a very options car for buy
there is still huge demand for civic. this is definitely supply chain issue
Hahahaha Honda Civics Like ( Scrap ) ( Teen Dabba ) i gives 000.0001 Star ⭐ its too expensive
Sahi kaha bilkul teen dabba ha. In say to achi 86 corola ha
10 mils for a car made of paper, it’s not worth it….
Due to Company design very bad shape of civic like aged old men….. That’s y youngster not like & interested to buy Honda Civic…..last model record sale due to slim & good shape…. Company should be urgently change the shape & closed to making current shape
High Price also reason for not sale single unit in march 2023….plz decrease your prices
Oh no the auto’makers’ are in trouble. Whatever would the public do without their excessive price hikes for their crap cars? Would somebody think of the billions of the profits of the auto’makers’?
Alalks
Excellent. Hope this company shuts shop and gets lost. They have been fleecing customers since last 3 decades. 1 crore for a CIVIC? Tell them to go to hell
I will buy Honda civic please confirm price and starting down payment and detail send me my email address [email protected]
Jab Apny Mufaad kliye Employees rakhain or nikal daen gay to yahi Hoga q K Allah ki lathi beawaz hai
Nice car😍❤️I love you 🥰
I love Honda Civic Vti Oriel 1.8L. It sails on the roads. I have 2019 model – company provided. But the fact is over less than 6 years later, the 2.5 million rupees car has shot up to 9.0 million. It matters little if 2022-23 new model was launched. I wish if people’s buying power had increased by the same proportion. Now today, you will get the ugly duckling 660cc Suzuki Alto for 2.3 million rupees. So, who would be able to buy it?